BEARPAW Releases Karina’s New VESNA Boot

Posted on August 08, 2012 by Admin

BEARPAW Footwear is releasing their third product launch with Karina. The new VESNA boot will be sold under The Karina Smirnoff Collection by BEARPAW and will be available on August 8th at www.BEARPAWshoes.com and at top retailers, including Zappos.com, Amazon.com and Sportie LA.

Randy McKinley, VP of Global Marketing for BEARPAW recalls how talks between BEARPAW and Karina started in 2010 after the BEARPAW team took notice of Karina’s wearing their 'Eva' boot while rehearsing backstage for Dancing with the Stars. McKinley says, "With her experience designing all of her own DWTS costumes, Karina was excited to collaborate with us on BEARPAW's KS Collection by Karina Smirnoff."

"When I was approached by BEARPAW about collaborating, it was a no-brainer," Karina adds. "I was already a fan of their boots. I really do have a passion for footwear, especially comfortable shoes, because my feet are always tired after hours of rehearsals!"

The first shoe in the collection was named the 'Alyeska' and was launched in Spring 2011 as a limited edition piece sold in key independent boutiques and online retailers. The 'Alyeska' was followed by the collection's 'Capulet' boot in Winter 2011. The 'Capulet' was named in dedication to a performance Karina describes as her most-loved performance of the season.

BEARPAW is excited to have Karina on board, saying that the partnership has been a great way to further establish BEARPAW's brand name within the entertainment community. "BEARPAW has continued to gain awareness with a new and existing customer base," McKinley says.

BEARPAW was founded by Tom Romeo in 2001 with the intention of redefining casual footwear by utilizing sheepskin, nature's own technical fabric, to create comfortable and stylish shoes. BEARPAW has carved out a niche area by providing customers with comfort and sensibility to set itself apart. From slippers to boots to casual footwear, only the finest materials are used to produce BEARPAW shoes. Built to deliver quality and style, every pair of BEARPAW shoes focuses on comfort and fit, using the highest standards of craftsmanship.

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